Global B2B Lifecycle Manager, Afterpay job in Remote
Vacancy has expired
Remote CorTech LLC
| Job Ref: | 344921 |
| Employer: |
CorTech LLC |
| Job Type: | Contract |
| Salary and Benefits: | 126.00-135.00/Per Hour |
| Remote: | No |
Location |
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| City: | Remote |
| Post Code: | 9410. |
| Map: |
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Description |
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Job Category: Marketing & Communications Duties: As the Global Lifecycle Manager - B2B, you will be responsible for all B2B merchant facing communications through lifecycle campaigns that onboard, engage, grow and retain Afterpay's B2B merchants. In addition, you will lead the development of Afterpay onboarding, engagement and cross-sell lifecycle communication for existing and net new Square sellers globally. You will report to the Head of B2B Product Marketing and be in the B2B Product Marketing team, who are a part of the wider Global Marketplace team. Your program of work will incorporate the development and management of Afterpay's always on B2B lifecycle campaigns. In this role you will: Partner with the Sales, Product Marketing, Analytics, Product and the wider B2B Marketing team to build lifecycle marketing campaigns across Afterpay, Square and Cash App Pay channels that deliver impactful messaging and ultimately drive revenue. Develop new lifecycle campaigns utilising a multi-channel approach including email marketing, website, content marketing, SMS, webinars and Business Hub banners. Partner with Marketing Operations, Marketing Automation and Analytics to deliver data-driven automated email campaigns in Marketo using best practices in automation, and revenue performance management. Track and deliver performance reports on lifecycle initiatives to provide insights and learnings to key stakeholders Design and execute the blueprint to drive growth through onboarding and retention programs, and mitigate attrition through dormancy and inactive programs. Partner with internal and external designers, developers and project managers to implement all marketing programmatic and operational initiatives through Marketo that drives acquisition, engagement and activation. Run data-driven email campaigns sought at improving conversion, transactions and overall GMV, increasing monthly average consumer growth for SMBs. Partner with global Account Management and Sales teams to drive and manage campaign implementation in Salesforce for unmanaged outbound campaigns. Lead all onboarding, engagement and cross-sell marketing email campaigns to new and existing Square sellers to generate new business and increase revenue. Employ A/B testing and other experimentation strategies across all channels to create proper optimization models. Lead all content creation to support the development of new lifecycle content on Afterpay Access content hub. Skills: 5+ years of B2B marketing experience in lifecycle or growth marketing with direct experience managing, executing, optimising and reporting on multi-channel B2B marketing campaigns.. Hands-on daily experience in the use of marketing automation tools and platforms (i.e. Marketo, Salesforce, Tableau and Iterable) Proven campaign planning and strong project management experience. Experience working and driving cross-functional initiatives in a global matrix. Strong communication skills, both written and verbal and an ability to understand the nuances of global marketing, localization and empowering regional marketing teams Motivated self-starter who thrives on working in the complex and challenging environment of a rapidly evolving business Tertiary qualifications in marketing or related field Keywords: Education: Bachelor's Degree from accredited 4-year university | |
ref: (344921)
1043 days ago
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