Content Specialist job in Nashville, TN
Vacancy has expired
Nashville, TN CorTech LLC
| Job Ref: | 362117 |
| Employer: |
CorTech LLC |
| Job Type: | Contract |
| Salary and Benefits: | 45.00/Per Hour |
| Remote: | No |
Location |
|
| City: | Nashville, TN |
| Post Code: | 37203 |
| Map: |
|
Description |
|
|
JobsRUs.com. is seeking to hire a Content Specialist for our client in Nashville, TN! Benefits Available! Weekly Pay! $45.00/Hour DESCRIPTION: As part of Client Marketing Services organization, the Content Specialist is critical for how we help consumers and patients discover and engage with Client Healthcare services and capabilities. Your work will be a key component in how we communicate the value we bring to healthcare via our market-level brands and many other sites of care. Reporting to the Marketing Services Organization content team, the Content Specialist will assist in the development of content planning and creation of associated deliverables that support specific urgent care access points. As Content Specialist, you will play a vital role in shaping when/how/where content powers specific digital initiatives, market brand activities and service line strategies. You will help ensure this content is optimized and delivered appropriately to our end users/internal stakeholders in our divisions and other business groups, as well as help publish it directly to our audiences through a variety of channels, including web, social media and offline, as needed. Content includes, but is not limited to, information specific to medical conditions and/or treatment, health and wellness-related material, marketing/sales copy, video and graphics/visuals. The position may also be responsible for generating and maintaining content appropriate for enterprise-wide internal communications and use in media relations/PR and ?brand? storytelling. The Content Specialist requires a customer service-driven and consultative approach. You are a strategic ally for those we service internally and you build credibility and trust for Client Healthcare with the content you create and publish to our audiences. Beyond content planning and creation itself, these are the key areas you help represent for the company: You will be working with our larger MSO team and an outside agency to transition marketing services support for a specific urgent care line of business internally to our MSO model. You will play a lead role in helping to guide our field organizations on how to fully leverage corporate content. You will help develop and share best practices with them, and seek their ongoing input/feedback. You will be an agent of collaboration between our partners within Marketing Services, including creative design, ?traffic?/print and asset operations, email marketing, social media management. You will also will be entrusted to develop and own content strategies for specific service lines or market brand responsibilities, requiring a proactive ability to seek and apply clinical and consumer research, as well as brand standards, including tone and voice. Finally, you will be an ambassador for how we plan and execute messaging for various audiences in collaboration with teams in our larger Marketing Corporate Affairs group, including communications, media relations and marketing/brand strategy. GENERAL RESPONSIBILITIES (The essential responsibilities and accountabilities of this position including interactions with other departments and outside vendors, if applicable, in PRIORITY order.) Write, curate, edit and map out messaging for multi-discipline use across a wide variety of channels (social media, email marketing, print, web/blogs, digital and offline advertising). Ensure appropriate brand tone and voice is employed throughout all deliverables. In partnership with our creative services counterparts, merge written content with visuals/graphic design to create finished deliverables for specific use cases. Distribute and/or publish content directly for available channels/distribution/fulfillment systems. As needed, assist with the development, socialization and periodic updating of editorial calendars. Work with colleagues and other data sources to harness marketing intelligence and other insights to help sculpt our editorial planning. Proactively translate content intended for clinical audiences for publication and/or presentation to consumer/patient audiences, ensuring timely delivery in line with company strategies. Help establish corporate guidelines and standards around the use and accuracy of consumer/patient-facing content that is used by the enterprise. Assist in refining content team operations ? how/where content can be more effectively delivered to our internal stakeholders and direct to our consumer/patient audiences; develop or enhance review/approval processes with other teams to ensure strategic alignment and accuracy. RELEVANT WORK (Minimum amount of specifically related experience which is required to perform the role at this level.) 3-5 years Basic qualifications: Advanced writing and editing skills Can distill complex clinical ideas into easy-to-understand language Has a journalistic eye -- what makes the heart of a story? Experience identifying ?what?s good? ? consistently, quickly lead the development of messaging and tactics that is likely to resonate per channel/audience demographic Experience with developing and presenting an editorial calendar, creative concepts, and specific components within plans, programs or campaigns Experience with creating/managing and delivering all forms of content (written, multimedia, print) Experience in working with a multi-faceted department or agency, interfacing with different roles/functions (e.g., creative, strategy, digital, analytics) Customer-service mentality, driven by a desire to help our stakeholders achieve excellence in marketing and communications Experience using research/insights on how best to engage specific audiences, and to help us measure the impact of plans, programs and campaigns on consumer audiences, particularly in the digital space (web, social, apps) Maintains exemplary professional interpersonal communication skills, is highly motivated, collaborates well with teams, and demonstrates exceptional customer relationship skills Desired skills: Experience with web content management or digital experience platforms Experience with enterprise-level social media management platforms Healthcare experience preferred Business-to-consumer marketing, PR/journalism, agency, backgrounds preferred Employee/corporate/internal communications experience helpful Basic knowledge of SEO and paid search strategies Stays up to date in current events and pop culture, especially topics relating to health and wellness | |
ref: (362117)
less than 2 minutes ago
Back to search results